HERO IMAGE FishyAF angler + great catch
AMBASSADOR QUEST

WEAR FISHYAF. CATCH FISH. EARN YOUR SPOT.

Explore new waters. Catch new species. Find your crew.

No applications. No follower counts. Just get out and fish.

THE PHILOSOPHY

YOU DON'T APPLY. YOU EARN IT.

The best FishyAF Ambassadors are the people who were already FishyAF. They wear the gear because they love it. They fish because they love fishing. They explore new waters, chase new species and share the adventure along the way.

We don't care how many followers you have. You don't need sponsors, a fancy boat or a trophy case full of fish.

YOU SUPPORT FISHYAF. WE SUPPORT YOU.

It's that simple.

THE ONLY WAY IN

HOW TO BECOME AN AMBASSADOR

01

REP FISHYAF.

Wear or use FishyAF gear while you're fishing.

02

GO FISH.

Explore new waters. Chase new species. Catch fish.

03

SNAP THE PROOF.

Take a photo with your catch and your FishyAF gear visible.

04

SHARE THE ADVENTURE.

Post your catch and tag @IAMFISHYAF and #FishyAFQuest.

05

CATCH 5 SPECIES.

Catch five different species while repping FishyAF and you've earned your spot.

SPECIES QUEST

LEVEL UP BY CATCHING MORE SPECIES.

Five species earns your spot. But becoming an Ambassador is just the beginning. Keep exploring. Keep adding species. Keep climbing.

PIN
ART
5 SPECIES

AMBASSADOR

You're officially part of the crew.

PIN
ART
10 SPECIES

SALTY

You're starting to explore.

PIN
ART
25 SPECIES

EXPLORER

You're actively hunting new species.

PIN
ART
50 SPECIES

SAVAGE

This has clearly gotten out of hand.

PIN
ART
100 SPECIES

LEGEND

100 different species while repping FishyAF. Respect.

PIN
ART
250 SPECIES

FEARLESS

At this point, we're not entirely sure what's wrong with you. But we approve.

THE GOOD STUFF

AMBASSADOR PERKS

First and foremost, our undying love for being a customer, repping FishyAF and helping our small family brand keep doing what we love. And then there's the actual stuff...

LEVEL UP. EARN PINS.

Earn Ambassador Level Hat Pins as you climb the Species Quest — Ambassador, Salty, Explorer, Savage, Legend and Fearless.

CATCH BIG BASS. EARN MORE PINS.

Unlock exclusive 3 lb, 5 lb and 10 lb Largemouth Bass Hat Pins.

SAVE ON FISHYAF.

Get your own personal Ambassador Discount Code.

GET SUPPORTED.

Every Ambassador gets a personal Support Code featured on their Ambassador Profile. When someone chooses to support you while shopping FishyAF, 10% of their qualifying purchase comes back to you as FishyAF credit.

NO DISCOUNTS. NO AFFILIATE BULLSHIT. JUST ANGLERS SUPPORTING ANGLERS.

GROW YOUR SOCIALS. FIND YOUR CREW.

Get featured across FishyAF social media — and become part of a community that supports each other. Follow each other. Like and comment. Share catches. Trade fishing knowledge. Fish together. Explore together.

GROW YOUR ACCOUNT. GROW YOUR NETWORK. GROW YOUR FISHING WORLD.

GET THE GOOD SHIT FIRST.

Get opportunities to test new gear, plus early access to new merch, limited drops and sales.

COLLECT 120+ DIGITAL AWARDS.

Unlock 120+ FishyAF Awards for species, trophy catches, milestones, challenges and other fishing accomplishments. And we're still adding more.

COMPLETE CHALLENGES. EARN FREE GEAR.

Earn free FishyAF gear through bounties, challenge scores, special accomplishments and more.

WIN MORE SHIT.

Get access to exclusive Ambassador giveaways plus automatic entry into FishyAF raffles.

CHASE SOMETHING RIDICULOUS

EARN THE AWARDS.

Fishing gets more fun when there's something ridiculous to chase. Big bass. New species. Trophy fish. Weird fish. Milestones. Challenges. Adventures.

FishyAF Ambassadors can unlock 120+ digital awards — and we keep adding more.

57 AWARDS EARNED
ADD AWARDS PAGE LINK
AWARD
BADGES
3 LB
BASS
5 LB
BASS
10 LB
BASS
THE COMMUNITY

MEET THE CREW.

130 AMBASSADORS
— SPECIES CAUGHT WHILE REPPING FISHYAF

Different anglers. Different waters. Different ways of fishing. One thing in common.

THEY'RE FISHYAF.

ADD AMBASSADOR DISCOVERY LINK
CREW IMAGE / COLLAGE Ambassadors, catches, community
1,000
OUR QUEST

SPECIES. ONE CREW.

Every new species helps move FishyAF toward our goal of photographing FishyAF with 1,000 different species from around the world.

YOUR FIRST FIVE EARN YOUR SPOT. THE REST BUILD THE LEGACY.

READY TO BECOME FISHYAF?

Wear FishyAF. Catch five species. Earn your spot.

ADD SHOP LINK ADD QUEST SUBMISSION LINK

Already have the gear? Get out and fish.

QUESTIONS? GOOD.

AMBASSADOR FAQ

DO I NEED TO BUY FISHYAF GEAR?+

Yes. We believe you should actually experience a brand before you represent it.

Buy something you love. Wear it. Fish in it. Make sure you love the design, quality and everything FishyAF stands for.

You shouldn't support something you haven't tried. And we don't want you representing FishyAF unless you genuinely love it.

Once you do, throw it on, get out and fish.

WHAT FISHYAF GEAR COUNTS?+

If you're visibly repping FishyAF in the catch photo, it counts.

Shirt. Hat. Hoodie. Gear. Decal on your cooler. Whatever.

We just need to be able to see FishyAF.

WHAT COUNTS AS A SPECIES?+

Each unique species counts once toward your Species Quest total.

Catch five largemouth bass? That's one species.

Catch a largemouth bass, bluegill, yellow perch, chain pickerel and black crappie? That's five.

You can also earn additional digital and physical awards for special accomplishments — like being the first FishyAF Ambassador to catch a new species or documenting an outstanding catch.

DO FISH I CAUGHT BEFORE JOINING THE QUEST COUNT?+

They can — if you were already repping FishyAF when you caught them and have qualifying photos.

Your lifetime species list doesn't count. Your FishyAF species list does.

DO FRESHWATER AND SALTWATER FISH BOTH COUNT?+

Absolutely.

Freshwater. Saltwater. Fly. Ice. Surf. Boat. Kayak. Creek. Pond.

A fish is a fish.

DO I HAVE TO CATCH BIG FISH?+

Hell no.

This is a Species Quest, not a trophy contest. A three-inch fish you've never caught before can be every bit as FishyAF as a 40-pound trophy.

But if you do catch something exceptional, we have additional FishyAF Awards for outstanding catches.

DO I HAVE TO POST MY CATCHES ON SOCIAL MEDIA?+

Yes. Qualifying Species Quest catches should be shared on social media with FishyAF visible.

Tag @IAMFISHYAF so we can find your catches and follow along.

DOES MY SOCIAL MEDIA ACCOUNT HAVE TO BE PUBLIC?+

Nope. Your account can be private, but we need to be able to see your qualifying catch photos.

If your account is private, you'll need to accept FishyAF as a friend/follower so we can verify your catches.

DO I NEED A CERTAIN NUMBER OF FOLLOWERS?+

No.

We don't count followers. We count fish.

That said, one of the cool things about FishyAF is that our Ambassadors actually support each other. They follow each other, like and comment on posts, share catches and make connections.

We've seen Ambassador accounts grow quickly simply by becoming active members of the FishyAF community.

I CAUGHT MY FIVE SPECIES. NOW WHAT?+

You've earned your spot.

Head over to the FishyAF Awards page and submit your completed Species Quest. We'll verify your qualifying catches and get you into the crew.

WHAT HAPPENS AFTER I BECOME AN AMBASSADOR?+

First, give us a little time.

We're a tiny family business and actual humans are behind all of this. We'll create your FishyAF Ambassador Profile and reach out with the details. Please give us about a week to get everything set up.

Then keep fishing. Your first five species earn your Ambassador status, but your Species Quest doesn't end there.

Keep adding species, reach new levels, earn pins, unlock digital awards, complete challenges and see how far you can take it.

WHAT ARE THE SPECIES QUEST LEVELS?+

5 Species — AMBASSADOR
10 Species — SALTY
25 Species — EXPLORER
50 Species — SAVAGE
100 Species — LEGEND
250 Species — FEARLESS

Reach a new level and earn the corresponding FishyAF Ambassador Level Hat Pin.

WHAT HAPPENED TO THE BASS QUEST?+

We still love big bass. We just made it simpler.

Bass catches are now part of the FishyAF Awards system rather than a separate path to Ambassador status.

Qualifying 3 lb, 5 lb and 10 lb largemouth bass can unlock collectible Bass Hat Pins and digital awards.

WHAT ARE FISHYAF DIGITAL AWARDS?+

They're collectible awards for doing cool, difficult, weird and occasionally ridiculous things while fishing.

Species milestones. Trophy catches. Bass. Challenges. Adventures. And plenty of stuff you probably wouldn't have thought to chase otherwise.

There are already 120+ awards, and we're constantly adding more.

WHAT DO I GET FOR BEING AN AMBASSADOR?+

Ambassadors get access to FishyAF perks including Ambassador Level Hat Pins, an Ambassador discount, a personal Support Code, social media features, opportunities to test gear, early access to new merch and sales, collectible digital awards, challenges, opportunities to earn free gear, exclusive giveaways and automatic raffle entries.

And our undying love.

Obviously.

WHAT IS MY AMBASSADOR SUPPORT CODE?+

Every Ambassador gets a personal Support Code featured prominently on their Ambassador Profile.

When someone chooses to support you while shopping FishyAF and uses your Support Code, 10% of their qualifying purchase comes back to you as FishyAF gift card credit.

The customer doesn't receive a discount. They're choosing to support an Ambassador instead.

The crew supports the crew.

CAN SOMEONE USE MY SUPPORT CODE AND A DISCOUNT CODE?+

No.

A customer can choose to use an available FishyAF discount or choose to support an Ambassador.

Support Codes cannot be combined with other discount or promotional codes.

WHEN DO I GET MY AMBASSADOR SUPPORT REWARDS?+

Ambassador Support rewards are calculated and issued quarterly as FishyAF gift card credit.

Rewards are based on qualifying purchases attributed to your Support Code and are subject to returns, cancellations and the Ambassador Program Terms.

CAN I SHARE MY SUPPORT CODE?+

Absolutely.

Put it in your bio. Share it with friends. Add it to your fishing content. Tattoo it on your forehead.*

Your Support Code is there for people who want to support you when they shop FishyAF.

*Please don't actually tattoo it on your forehead.

DO I HAVE TO POST ABOUT FISHYAF ALL THE TIME?+

No. You don't work for us.

Fish. Post. Share. Participate as much or as little as you want.

We'd rather have people genuinely enjoying FishyAF than people forcing out promotional posts because they think they have to.

DO I HAVE TO KEEP BUYING FISHYAF?+

No.

Buy FishyAF because you love FishyAF. Buy it because we keep coming up with badass designs, cutting-edge gear and stuff you actually want to wear and fish in.

Don't buy it because you think being an Ambassador requires you to. That's kind of the whole idea.

CAN I LOSE MY AMBASSADOR STATUS?+

We're not interested in policing people or kicking Ambassadors out because they haven't posted lately.

That said, we reserve the right to remove someone from the program for abusing the program, cheating, illegal activity or behavior that's seriously harmful to FishyAF or the community.

Basically: Don't be an asshole.

WHAT IF FISHYAF MISSES ONE OF MY CATCHES, AWARDS OR REWARDS?+

Tell us!

We're a small family business running a growing program involving a ridiculous number of anglers, fish, awards, posts and rewards. We're going to screw something up eventually.

Send us a message and we'll do our best to fix it.

CAN I FISH WITH OTHER FISHYAF AMBASSADORS?+

Please do.

One of the best parts of the FishyAF community is meeting anglers who fish different waters, target different species and know things you don't.

Follow each other. Talk fishing. Trade knowledge. Meet up. Fish together. Explore together.

That's the whole damn point.

WHERE CAN I FIND OTHER FISHYAF AMBASSADORS?+

Head over to Ambassador Discovery to explore the crew, search Ambassador Profiles and find anglers throughout the FishyAF community.

LEGAL-ISH

THE VERY SERIOUS AMBASSADOR TERMS

The short version: Don't cheat. Don't be an asshole. Fish at your own risk.

+

YOU DON'T WORK FOR US.

You're not a FishyAF employee, contractor, agent, salesperson or professional fish model. Fish when you want. Post when you want. Participate when you want. No quotas, required posts, sales goals or meetings with Karen from HR. We don't even have a Karen from HR.

WE DON'T WORK FOR YOU EITHER.

We're a small family business run by actual humans. We'll do our best to track catches, update profiles, send pins, issue rewards and keep this whole ridiculous thing running. Sometimes we'll miss something, technology will shit the bed or we'll just screw up. Tell us. We'll do our best to fix it.

YOU DON'T OWE US ANYTHING.

You don't have to sell FishyAF, constantly post about us, recruit customers or keep buying stuff. Wear FishyAF because you love it. Participate because it's fun. Fish because...well, obviously.

WE'RE NOT PROMISING FAME AND FORTUNE.

Pins, discounts, awards, giveaways, free gear and other perks are part of a program we're constantly building. Things may change, disappear or get replaced by something better. Earned Ambassador Support credit will be handled according to the actual Program Terms, but please don't make us call lawyers over a hat pin.

DON'T CHEAT.

Don't Photoshop fish, submit somebody else's catch, fake weights or species, or figure out some clever way to game the Support Code system. Most of this program runs on trust. Don't make us regret that.

DON'T BE AN ASSHOLE.

Respect the fish, other anglers and the places we fish. Follow the law. Don't harass people, cheat, do illegal shit or represent FishyAF in a way that makes the rest of the crew embarrassed to know you. We can remove people from the program when necessary. Hopefully we never have to.

YOUR PHOTOS MAY END UP ON FISHYAF.

If you tag us, submit content or send us your FishyAF fishing photos, you're giving us permission to use that content in connection with FishyAF, subject to the actual Program Terms. Website. Social. Email. Advertising. Whatever we're using to spread the FishyAF disease. We'll try to make you look good.

FISH AT YOUR OWN RISK.

Fishing involves hooks, boats, weather, slippery rocks, sharp things, angry fish and questionable decisions. Use common sense. Follow the law. Know your limits. Don't do dangerous shit because you think it'll earn an Award. Your fishing adventures are yours. We're not responsible for them.

THIS PROGRAM WILL CHANGE.

We're building this thing as we go. We'll add stuff, remove stuff, improve stuff, break stuff, fix stuff and invent ridiculous new Awards. That's part of being along for the ride.

MOST IMPORTANTLY...

This is supposed to be fun. We're a small family brand that fucking loves fishing, and we're trying to build something cool with people who feel the same way. You support us. We support you. The crew supports the crew. Nobody's the boss of anybody here.

NOW GO FISH.
EXPLORE NEW WATERS. CATCH MORE FISH. BE FISHYAF.