REP FISHYAF.
Wear or use FishyAF gear while you're fishing.
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AMBASSADOR QUEST
Explore new waters. Catch new species. Find your crew.
No applications. No follower counts. Just get out and fish.
The best FishyAF Ambassadors are the people who were already FishyAF. They wear the gear because they love it. They fish because they love fishing. They explore new waters, chase new species and share the adventure along the way.
We don't care how many followers you have. You don't need sponsors, a fancy boat or a trophy case full of fish.
YOU SUPPORT FISHYAF. WE SUPPORT YOU.
It's that simple.
Wear or use FishyAF gear while you're fishing.
Explore new waters. Chase new species. Catch fish.
Take a photo with your catch and your FishyAF gear visible.
Post your catch and tag @IAMFISHYAF and #FishyAFQuest.
Catch five different species while repping FishyAF and you've earned your spot.
Five species earns your spot. But becoming an Ambassador is just the beginning. Keep exploring. Keep adding species. Keep climbing.
You're officially part of the crew.
You're starting to explore.
You're actively hunting new species.
This has clearly gotten out of hand.
100 different species while repping FishyAF. Respect.
At this point, we're not entirely sure what's wrong with you. But we approve.
First and foremost, our undying love for being a customer, repping FishyAF and helping our small family brand keep doing what we love. And then there's the actual stuff...
Earn Ambassador Level Hat Pins as you climb the Species Quest — Ambassador, Salty, Explorer, Savage, Legend and Fearless.
Unlock exclusive 3 lb, 5 lb and 10 lb Largemouth Bass Hat Pins.
Get your own personal Ambassador Discount Code.
Every Ambassador gets a personal Support Code featured on their Ambassador Profile. When someone chooses to support you while shopping FishyAF, 10% of their qualifying purchase comes back to you as FishyAF credit.
NO DISCOUNTS. NO AFFILIATE BULLSHIT. JUST ANGLERS SUPPORTING ANGLERS.
Get featured across FishyAF social media — and become part of a community that supports each other. Follow each other. Like and comment. Share catches. Trade fishing knowledge. Fish together. Explore together.
GROW YOUR ACCOUNT. GROW YOUR NETWORK. GROW YOUR FISHING WORLD.
Get opportunities to test new gear, plus early access to new merch, limited drops and sales.
Unlock 120+ FishyAF Awards for species, trophy catches, milestones, challenges and other fishing accomplishments. And we're still adding more.
Earn free FishyAF gear through bounties, challenge scores, special accomplishments and more.
Get access to exclusive Ambassador giveaways plus automatic entry into FishyAF raffles.
Fishing gets more fun when there's something ridiculous to chase. Big bass. New species. Trophy fish. Weird fish. Milestones. Challenges. Adventures.
FishyAF Ambassadors can unlock 120+ digital awards — and we keep adding more.
Different anglers. Different waters. Different ways of fishing. One thing in common.
Every new species helps move FishyAF toward our goal of photographing FishyAF with 1,000 different species from around the world.
YOUR FIRST FIVE EARN YOUR SPOT. THE REST BUILD THE LEGACY.
Wear FishyAF. Catch five species. Earn your spot.
Already have the gear? Get out and fish.
Yes. We believe you should actually experience a brand before you represent it.
Buy something you love. Wear it. Fish in it. Make sure you love the design, quality and everything FishyAF stands for.
You shouldn't support something you haven't tried. And we don't want you representing FishyAF unless you genuinely love it.
Once you do, throw it on, get out and fish.
If you're visibly repping FishyAF in the catch photo, it counts.
Shirt. Hat. Hoodie. Gear. Decal on your cooler. Whatever.
We just need to be able to see FishyAF.
Each unique species counts once toward your Species Quest total.
Catch five largemouth bass? That's one species.
Catch a largemouth bass, bluegill, yellow perch, chain pickerel and black crappie? That's five.
You can also earn additional digital and physical awards for special accomplishments — like being the first FishyAF Ambassador to catch a new species or documenting an outstanding catch.
They can — if you were already repping FishyAF when you caught them and have qualifying photos.
Your lifetime species list doesn't count. Your FishyAF species list does.
Absolutely.
Freshwater. Saltwater. Fly. Ice. Surf. Boat. Kayak. Creek. Pond.
A fish is a fish.
Hell no.
This is a Species Quest, not a trophy contest. A three-inch fish you've never caught before can be every bit as FishyAF as a 40-pound trophy.
But if you do catch something exceptional, we have additional FishyAF Awards for outstanding catches.
Yes. Qualifying Species Quest catches should be shared on social media with FishyAF visible.
Tag @IAMFISHYAF so we can find your catches and follow along.
Nope. Your account can be private, but we need to be able to see your qualifying catch photos.
If your account is private, you'll need to accept FishyAF as a friend/follower so we can verify your catches.
No.
We don't count followers. We count fish.
That said, one of the cool things about FishyAF is that our Ambassadors actually support each other. They follow each other, like and comment on posts, share catches and make connections.
We've seen Ambassador accounts grow quickly simply by becoming active members of the FishyAF community.
You've earned your spot.
Head over to the FishyAF Awards page and submit your completed Species Quest. We'll verify your qualifying catches and get you into the crew.
First, give us a little time.
We're a tiny family business and actual humans are behind all of this. We'll create your FishyAF Ambassador Profile and reach out with the details. Please give us about a week to get everything set up.
Then keep fishing. Your first five species earn your Ambassador status, but your Species Quest doesn't end there.
Keep adding species, reach new levels, earn pins, unlock digital awards, complete challenges and see how far you can take it.
5 Species — AMBASSADOR
10 Species — SALTY
25 Species — EXPLORER
50 Species — SAVAGE
100 Species — LEGEND
250 Species — FEARLESS
Reach a new level and earn the corresponding FishyAF Ambassador Level Hat Pin.
We still love big bass. We just made it simpler.
Bass catches are now part of the FishyAF Awards system rather than a separate path to Ambassador status.
Qualifying 3 lb, 5 lb and 10 lb largemouth bass can unlock collectible Bass Hat Pins and digital awards.
They're collectible awards for doing cool, difficult, weird and occasionally ridiculous things while fishing.
Species milestones. Trophy catches. Bass. Challenges. Adventures. And plenty of stuff you probably wouldn't have thought to chase otherwise.
There are already 120+ awards, and we're constantly adding more.
Ambassadors get access to FishyAF perks including Ambassador Level Hat Pins, an Ambassador discount, a personal Support Code, social media features, opportunities to test gear, early access to new merch and sales, collectible digital awards, challenges, opportunities to earn free gear, exclusive giveaways and automatic raffle entries.
And our undying love.
Obviously.
Every Ambassador gets a personal Support Code featured prominently on their Ambassador Profile.
When someone chooses to support you while shopping FishyAF and uses your Support Code, 10% of their qualifying purchase comes back to you as FishyAF gift card credit.
The customer doesn't receive a discount. They're choosing to support an Ambassador instead.
The crew supports the crew.
No.
A customer can choose to use an available FishyAF discount or choose to support an Ambassador.
Support Codes cannot be combined with other discount or promotional codes.
Ambassador Support rewards are calculated and issued quarterly as FishyAF gift card credit.
Rewards are based on qualifying purchases attributed to your Support Code and are subject to returns, cancellations and the Ambassador Program Terms.
Absolutely.
Put it in your bio. Share it with friends. Add it to your fishing content. Tattoo it on your forehead.*
Your Support Code is there for people who want to support you when they shop FishyAF.
*Please don't actually tattoo it on your forehead.
No. You don't work for us.
Fish. Post. Share. Participate as much or as little as you want.
We'd rather have people genuinely enjoying FishyAF than people forcing out promotional posts because they think they have to.
No.
Buy FishyAF because you love FishyAF. Buy it because we keep coming up with badass designs, cutting-edge gear and stuff you actually want to wear and fish in.
Don't buy it because you think being an Ambassador requires you to. That's kind of the whole idea.
We're not interested in policing people or kicking Ambassadors out because they haven't posted lately.
That said, we reserve the right to remove someone from the program for abusing the program, cheating, illegal activity or behavior that's seriously harmful to FishyAF or the community.
Basically: Don't be an asshole.
Tell us!
We're a small family business running a growing program involving a ridiculous number of anglers, fish, awards, posts and rewards. We're going to screw something up eventually.
Send us a message and we'll do our best to fix it.
Please do.
One of the best parts of the FishyAF community is meeting anglers who fish different waters, target different species and know things you don't.
Follow each other. Talk fishing. Trade knowledge. Meet up. Fish together. Explore together.
That's the whole damn point.
Head over to Ambassador Discovery to explore the crew, search Ambassador Profiles and find anglers throughout the FishyAF community.
The short version: Don't cheat. Don't be an asshole. Fish at your own risk.
You're not a FishyAF employee, contractor, agent, salesperson or professional fish model. Fish when you want. Post when you want. Participate when you want. No quotas, required posts, sales goals or meetings with Karen from HR. We don't even have a Karen from HR.
We're a small family business run by actual humans. We'll do our best to track catches, update profiles, send pins, issue rewards and keep this whole ridiculous thing running. Sometimes we'll miss something, technology will shit the bed or we'll just screw up. Tell us. We'll do our best to fix it.
You don't have to sell FishyAF, constantly post about us, recruit customers or keep buying stuff. Wear FishyAF because you love it. Participate because it's fun. Fish because...well, obviously.
Pins, discounts, awards, giveaways, free gear and other perks are part of a program we're constantly building. Things may change, disappear or get replaced by something better. Earned Ambassador Support credit will be handled according to the actual Program Terms, but please don't make us call lawyers over a hat pin.
Don't Photoshop fish, submit somebody else's catch, fake weights or species, or figure out some clever way to game the Support Code system. Most of this program runs on trust. Don't make us regret that.
Respect the fish, other anglers and the places we fish. Follow the law. Don't harass people, cheat, do illegal shit or represent FishyAF in a way that makes the rest of the crew embarrassed to know you. We can remove people from the program when necessary. Hopefully we never have to.
If you tag us, submit content or send us your FishyAF fishing photos, you're giving us permission to use that content in connection with FishyAF, subject to the actual Program Terms. Website. Social. Email. Advertising. Whatever we're using to spread the FishyAF disease. We'll try to make you look good.
Fishing involves hooks, boats, weather, slippery rocks, sharp things, angry fish and questionable decisions. Use common sense. Follow the law. Know your limits. Don't do dangerous shit because you think it'll earn an Award. Your fishing adventures are yours. We're not responsible for them.
We're building this thing as we go. We'll add stuff, remove stuff, improve stuff, break stuff, fix stuff and invent ridiculous new Awards. That's part of being along for the ride.
This is supposed to be fun. We're a small family brand that fucking loves fishing, and we're trying to build something cool with people who feel the same way. You support us. We support you. The crew supports the crew. Nobody's the boss of anybody here.
Yes, this is the boring version.
Last Updated: [DATE]
These FishyAF Ambassador Program Terms ("Terms") govern participation in the FishyAF Ambassador Program ("Program"). By participating in the Program, submitting a qualifying Species Quest catch, claiming Ambassador status, using an Ambassador Support Code, accepting Program benefits, or otherwise participating as a FishyAF Ambassador, you acknowledge that you have read and agree to these Terms.
The FishyAF Ambassador Program is a voluntary community program designed to recognize and connect anglers who support FishyAF, participate in FishyAF Quests and Awards, and share their fishing experiences. Participation in the Program does not guarantee any particular benefit, reward, exposure, compensation, opportunity or result except where FishyAF expressly states otherwise in these Terms.
FishyAF determines eligibility for the Program and whether a catch, submission, achievement, purchase or other activity satisfies Program requirements. Species Quest catches must meet the requirements published by FishyAF at the time of submission. FishyAF may request additional information or verification when reasonably necessary to verify a catch, achievement or Program activity. FishyAF may reject fraudulent, misleading, manipulated, duplicate, unverifiable or otherwise nonqualifying submissions.
Participation in the Program does not create an employment, independent contractor, agency, partnership, joint venture, franchise or other similar relationship between an Ambassador and FishyAF. Ambassadors are not authorized to make commitments, representations, warranties or agreements on behalf of FishyAF or otherwise bind FishyAF. Ambassadors control when, where and whether they fish, post content, purchase products or participate in Program activities. Unless expressly stated otherwise, there are no required working hours, posting quotas, sales quotas or minimum participation requirements.
FishyAF may offer Program benefits including, but not limited to, Ambassador discounts, physical pins, digital awards, social media features, Ambassador Profiles, early access, product-testing opportunities, free products, challenges, giveaways, raffle entries, Ambassador Support Codes and other benefits. Except for benefits or credits already earned under expressly stated Program rules, Program benefits are discretionary and are not guaranteed. Availability may be limited. FishyAF may add, remove, replace, modify, suspend or discontinue Program benefits at any time, subject to applicable law. Physical rewards such as pins are subject to availability and may be substituted, delayed or discontinued.
Eligible Ambassadors may receive a personal Ambassador Support Code. When a customer uses a valid Support Code on a qualifying FishyAF purchase, the associated Ambassador may earn FishyAF gift card credit equal to 10% of the qualifying purchase amount, subject to these Terms. For purposes of the Program, a "qualifying purchase" means [INSERT FINAL QUALIFYING PURCHASE DEFINITION]. Support credit may be reduced, reversed or withheld for returned, refunded, cancelled, fraudulent, disputed or otherwise ineligible transactions. Support Codes cannot be combined with other discount or promotional codes unless FishyAF expressly allows otherwise. FishyAF may investigate suspected manipulation, self-dealing, fraud, automated transactions, misuse or attempts to circumvent Program rules and may withhold or reverse Support credit associated with fraudulent, abusive or otherwise nonqualifying transactions.
Ambassador Support rewards are issued quarterly as FishyAF gift card credit unless FishyAF expressly provides another method. FishyAF will use reasonable efforts to calculate and issue eligible credit following the end of each applicable quarter. Ambassadors are responsible for keeping their contact information current. FishyAF may correct calculation, attribution, tracking or administrative errors. Gift card credit is subject to any additional terms applicable to FishyAF gift cards and applicable law.
Ambassador discounts and other promotional benefits may be subject to exclusions, expiration dates, purchase limits and other restrictions. FishyAF may modify or discontinue Ambassador discounts and promotions at its discretion, subject to applicable law. Ambassador Support Codes may not be combined with other promotional or discount codes unless expressly permitted by FishyAF.
By submitting photographs, videos, captions or other content directly to FishyAF for participation in the Program, you represent that you own the content or otherwise have the necessary rights to provide it to FishyAF. You grant FishyAF a non-exclusive, worldwide, royalty-free license to reproduce, display, publish, distribute, modify, crop, resize and otherwise use submitted Program content in connection with FishyAF and its marketing, advertising, website, social media, email communications and promotion of the Program and brand. Where reasonably practical, FishyAF may identify or tag the Ambassador associated with the content, but attribution is not guaranteed. You remain the owner of your original content. If content includes another identifiable person, you are responsible for having any permission necessary to submit that content for these uses.
Ambassadors are responsible for complying with applicable laws, regulations and platform requirements when posting about FishyAF. If an Ambassador receives discounts, products, rewards, Support Code benefits or anything else of value from FishyAF and posts content endorsing or promoting FishyAF, the Ambassador is responsible for clearly disclosing the relationship when required by applicable law. Required disclosures must be clear, conspicuous and placed where viewers are likely to notice them. FishyAF may provide suggested disclosure language, but each Ambassador remains responsible for complying with applicable requirements.
Participation in the Program is voluntary. FishyAF does not direct, supervise or control an Ambassador's fishing, boating, travel, outdoor activities or other activities undertaken in connection with the Program. Ambassadors are solely responsible for deciding whether, where, when and how to participate. Ambassadors are responsible for following applicable fishing regulations, boating laws, licensing requirements, property restrictions and other applicable laws and rules. Participation may involve risks associated with fishing, boating, weather, wildlife, water, travel, equipment and outdoor activities. To the fullest extent permitted by applicable law, each Ambassador voluntarily assumes the risks associated with their participation in these activities. No FishyAF Award, Quest, challenge or benefit should be interpreted as encouraging illegal, reckless or unsafe activity.
FishyAF wants the Program to remain a positive fishing community. FishyAF may suspend or remove an Ambassador for conduct including fraud or cheating; falsifying catches, weights, species or achievements; submitting content belonging to another person without authorization; manipulating Support Code transactions; harassment, threats or abusive behavior; illegal activity; serious mistreatment of fish or wildlife; conduct that creates a significant risk of harm to FishyAF, its customers or the Ambassador community; or other material abuse of the Program. FishyAF will determine Program eligibility and enforcement decisions in good faith and in its reasonable discretion.
FishyAF is a small business, and administrative or technical errors may occur. A catch may be missed. A profile may contain incorrect information. An Award may not appear. A transaction may be incorrectly attributed. A reward may be delayed. If you believe an error has occurred, please contact FishyAF. FishyAF may investigate and correct Program records, awards, profiles, credits and other administrative errors. An accidental website display, calculation error, technical malfunction or administrative mistake does not create an entitlement to a benefit that was not otherwise earned under the applicable Program rules.
Participation in the Program does not guarantee social media growth, followers, engagement, sales, income, sponsorships, free products, exposure, features, fishing opportunities or any other particular result. Individual results will vary.
FishyAF may modify, suspend or discontinue the Program or any portion of it from time to time. FishyAF may also modify eligibility requirements, Quest rules, Award criteria, Program levels, benefits, discounts, Support Code rules and other Program features. When reasonably practical, material changes will be posted on the FishyAF website. Changes will apply prospectively as required by applicable law. Previously earned Support credit or other benefits that FishyAF has expressly committed to provide will be handled according to the terms applicable when they were earned, unless applicable law permits otherwise.
Ambassadors may stop participating in the Program at any time. FishyAF may suspend or terminate an Ambassador's participation for violation of these Terms, fraud, abuse of the Program, conduct described above or other legitimate Program or business reasons, subject to applicable law. Removal from the Program does not create a right to compensation for future Program benefits that have not been earned. Treatment of valid Support credit earned before termination will be governed by these Terms and applicable law.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE PROGRAM AND PROGRAM BENEFITS ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. FISHYAF DOES NOT WARRANT THAT THE PROGRAM WILL ALWAYS BE AVAILABLE, UNINTERRUPTED OR ERROR-FREE OR THAT ANY PARTICULAR BENEFIT, AWARD, PRODUCT, FEATURE OR OPPORTUNITY WILL REMAIN AVAILABLE. Nothing in these Terms excludes warranties or rights that cannot legally be excluded.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, FISHYAF AND ITS OWNERS, OFFICERS, EMPLOYEES AND AFFILIATES WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO PARTICIPATION IN THE PROGRAM. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, FISHYAF WILL NOT BE RESPONSIBLE FOR INJURY, LOSS OR DAMAGE RESULTING FROM AN AMBASSADOR'S INDEPENDENT FISHING, BOATING, TRAVEL, OUTDOOR OR OTHER ACTIVITIES. TO THE FULLEST EXTENT PERMITTED BY LAW, FISHYAF'S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE PROGRAM WILL NOT EXCEED THE GREATER OF (A) THE VALUE OF UNREDEEMED PROGRAM BENEFITS VALIDLY EARNED BY THE AMBASSADOR DURING THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR (B) $100. Some jurisdictions do not permit certain limitations or exclusions of liability, so some of these limitations may not apply.
To the extent permitted by applicable law, you agree to defend, indemnify and hold harmless FishyAF and its owners, officers, employees and affiliates from third-party claims, liabilities, damages and reasonable expenses arising from your unlawful conduct, your material violation of these Terms, or content you submit without having the rights necessary to provide it. This provision does not require you to indemnify FishyAF for liability that cannot legally be shifted to you.
FishyAF may update these Terms from time to time. The current version will be posted on the FishyAF website with its effective or "Last Updated" date. Material changes will apply as permitted by applicable law. Continued participation after updated Terms become effective constitutes acceptance to the extent permitted by applicable law.
These Terms are governed by the laws of the State of [INSERT STATE], without regard to conflict-of-law principles, except where applicable law requires otherwise. Any dispute arising from these Terms or the Program will be handled in accordance with [INSERT FISHYAF'S EXISTING WEBSITE TERMS / DISPUTE RESOLUTION PROVISION].
If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will remain in effect to the extent permitted by law.
These Terms, together with any Program rules expressly incorporated by reference and FishyAF's applicable website terms and policies, constitute the terms governing participation in the FishyAF Ambassador Program. Marketing copy, social posts, FAQs and the intentionally ridiculous "Very Serious Ambassador Terms" are provided to explain the Program in plain English. If there is a conflict between those materials and these Terms, these Terms control.
Questions about the FishyAF Ambassador Program, missing catches, Awards, Support credit or these Terms?
FishyAF
[LEGAL BUSINESS NAME]
[MAILING ADDRESS]
[CONTACT EMAIL]
We're human. If something looks wrong, tell us and we'll do our best to figure it out.